Archive for February, 2009

Learn how to create a group on LinkedIn and how to use it to interact with people, to promote yourself, your products and your business and how to add more people to your LinkedIn network with groups.LinkedIn is the social network for professionals, executives and entrepreneurs. You can use LinkedIn to find a job, connect with other executives and professional networking.

If you are on LinkedIn and do not have a group you are missing out on 50% of the value of LinkedIn. Groups will allow you to find a job, add thousands of people to your network, position yourself as an industry expert, and much more.
LinkedIn for Marketing Teleseminar - Radio Show Details

February 26 at 3 PM PST 6 PM EST

Listen on the Web:
www.BlogTalkRadio.com/LinkedInForMarketing  

Listen over the Phone:
Phone: (646) 200-4444
Show ID: 422973

If you decide to listen over the web you will be able to ask question as we have a chat tool!

 

Don’t forget to sign up for our LinkedIn For Marketing Newsletter to get free videos, audios and strategy once per week.

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LinkedIn has a new feature on the Group section, it is a job board. This is a great idea as many people are using the Group Discussion as a job board and many group administrators don’t like it. Many administrators even posted a dedicated discussion thread for jobs, many times entitled “Post Your Jobs Here”.

As of today, you can’t see the job board inside groups by simply looking at a list of groups; this is probably a bug. You actually have to click something within the groups such as news, discussion, or any other link. After you click any link you will see Jobs as part of the main menu within the post.

This new feature will complement the general Job feature that you see at the top of LinkedIn as one of their main menu items together with People, Answers, and Companies. The difference is that the Group Jobs are free to post, so you’ll see many more jobs there than in the general job posting.

What to do if you are looking for a job? Join all the groups that you can, LinkedIn allows you to join 50. Join the groups that relate to your industry or job expertise and also join any groups of HR or Recruiting professional so you can network with them. Finally, join groups in your city or area. For example, I live in San Diego, California and there are more than 10 groups dedicated to San Diegans.

Once you join all the groups go to the job posting part of the groups and start scanning for jobs. Contact the person that posted the job directly and strike a conversation or relationship. Don’t just send resumes to everyone, otherwise you are missing the point of networking. Remember, the power of LinkedIn lies in the people, the relationships you can establish and how you use these relationships.

If you have not already, make sure you profile is complete with photo, job history, education, skills, etc. This way the recruiters of HR managers can check you out before giving you a call.

Don’t forget to sign up for our LinkedIn For Marketing Newsletter to get free videos, audios and strategy once per week.

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Listen to this Audio Training Recording from the LinkedIn For Marketing Blog Talk Radio Show. It goes over all the tools and strategies you need to use the social network LinkedIn for self promotion, sales and marketing. Learn to sell yourself as well as your products, services and even your company.

Lear how to receive 5,000 or 10,000 unique visitors to your website, get dozens of incoming leads and close more sales.

 

Don’t forget to sign up for our LinkedIn For Marketing Newsletter to get free videos, audios and strategy once per week.

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Good News, we finally have a radio show for using LinkedIn for Sales and Marketing. It’s on Blog Talk Radio and it’s on today.

The teleseminar is dedicated t using LinkedIn for sales, marketing and self promotion. Learn how to use LinkedIn to promote yourself and your company, to find a job now or in the future or to expand your network exponentially.
LinkedIn for Marketing Teleseminar - Radio Show Details

February 12 at  3 PM PST 6 PM EST

Listen on the Web:
www.BlogTalkRadio.com/LinkedInForMarketing

Listen over the Phone:
Phone: (646) 200-4444
Show ID: 422973

If you decide to listen over the web you will be able to ask question as we have a chat tool!

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What is The Big Deal With Open Networkers?

Have you ever seen “I’m an open networker” and wondered “what is that?” Especially after you see it 5, 10, even 20 times on LinkedIn.

So what is the big deal with open networkers? What is an open networker?

An open network on LinkedIn or any other social network is someone that is willing to accept your invitation if you send one. Yes, even if they don’t know you and or know someone you know they will accept your invitation.

Why would anyone accept all invitation?

If you accept all invitations and are an open network you want to grow your network as fast as possible. Many people really don’t understand why you should expand your network in this way and I’ve received many emails asking “why should anyone accept people in their network if they don’t know them”.

Expanding your network is not difficult and I think not the real question. The real question is “what can you do with your network once you have 7,000 in it?”

I spoke with 5 people last week that have more than 3,000 and don’t know what to do next. This is s typical problem, it is one thing to accept all invitations and expand your network and it is another to leverage them.

If you are not super marketing savvy chances are you don’t have a funnel to point your network. You don’t have a blog, or a newsletter or a way to get people from your linkedin.com network to your own private network.

What is the key? They key is value! The key is “Unselfish Promotion”. If you add value to your network you will easily get them to subscribe to your blogs or newsletters and down the line offer you a job, or buy your products or whatever you are promoting.

Some important advice, adding value does not mean telling people about your great products or letting them know about what incredible features and benefits your products carry. That’s advertising, not unselfish promotion.

You need to create value with real, usable, free information and yes, at the end feel free to plug your website, job, product or company.

Don’t forget to sign up for our LinkedIn For Marketing Newsletter to get free videos, audios and strategy once per week.

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These are some posts form the article -Never say “add me to yoru network” in a LinkedIn group discussion.

You can read the whole article here http://linkedinformarketing.com/never-ask-add-me-to-your-network-in-a-linkedin-group-discussion/

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It’s amazing that I came across this post. Being new to Linked In, I too wanted to begin making professional and reputable contacts, but my sixth sense was telling me that sending out invites to the unknown masses was not the best way to go. I am in the beggining stages of researching and preparing to begin my consulting career and this has just confirmed that I am going to continue to work hard at gaining reliable contacts!

Mia Goodwin
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Mia,

LinkedIn is a great way to find consulting clients as you can establish yourself as an expert in your industry.

Jorge Olson Read the rest of this entry

Are you using the internet to market yourself, your products and your company? Is your strategy based on value and not advertising? Do you follow up weekly with customers, leads, end users and partners? I’ve been interviewed a few times for blogs and radio stations on the subject of social media, networking, web 2.0 and LinkedIn and now on Success Magazine.

The article talks about how to use the new generation of technology and the internet to market and sell yourself and your products and to stay relevant and keep your business in front of the competition and to make relationships with your prospects, leads and customers.

“Entrepreneur, author and speaker Jorge Olson says such online resources can help a salesperson add a few hundred leads to their database every month. After reading a few articles or case studies by the salesperson, these potential customers tend to qualify themselves by pursuing more information from the salesperson if they’re interested.  After that initial qualification, “you’ll have leads that consider you an authority on the subject,” Olson says. ”

If you don’t subscribe to Success Magazine you can read the article online at their website http://www.successmagazine.com/Connecting-the-World-/PARAMS/article/566/channel/16#  

Don’t forget to check out my new book, “The Unselfish Guide to Self Promotion” available at Amazon.com and book stores.

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Group Discussions on LinkedIn.com are some of the most important strategies you can use on the internet. You have access to 30 million high end executives all in one place. With groups you can communicate and interact with hundreds of thousands of them at the same time.

Why would you want to waste your opportunity to make a first impression with “please add me to your network?” Is that the best you can do? Is that the most value you can add to the network? I know! You want to add thousands of people to your network and don’t know what to do and this looked like a quick and easy way to add a few more contacts.

Don’t do it! It only shows you are not a seasoned networker and looks amateur.

Remember you can participate in 50 total groups on LinkedIn.com. You can join 50 in total or choose to start your own. If you start your own you can start a total of 10 groups.

This means your discussion posts will have a lot of visibility and go to many people. LinkedIn mails discussion to group members daily or weekly. Imagine if you have 50 groups with an average membership of 10,000 people. Your discussion could go to 500,000 people… WOW!

So what can you do on group discussions to add more people to your network? The answer is: “Be Unselfish”. Think of what others would like to hear, to read or to learn about. If you are unselfish and think of others in your post you will always get great response. Write something of value. Write an article, a story, a joke or something that will help others in some way. At the bottom of your great post invite people to join your network. One good post can add hundreds of people to your network, not to mention spark a discussion that might get attention and plenty of responses and give you even more attention as an expert in your field.

Don’t forget to sign up for our LinkedIn For Marketing Newsletter to get free videos, audios and strategy once per week.

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