How do you position or Sell IT services to and software ‘C’ Level executives?

When I was selling software it was done the old fashion way… a lot of work and a lot of time…

Now with LinkedIn it is much easier…

Did you know LinkedIn has 7.9 Million Business Decision Makers and 5.5 High Tech Managers?  As a matter of fact I’ll be giving a Webinar on how to use LinkedIn for sales and marketing on Thursday: Click Here to Sign Up to the LinkedIn Webinar

I used to be CEO and VP of software companies including ERP and Collaboration/Project Management. Sold to C-Level executives projects and software up to $4 million per customer.

My strategy was always 2 fold.  Get those people who are looking for the product now and Look for people who don’t know they need the IT products or services.

Then I started low budget direct marketing and advertising to find people already involved in RFP and sell my way into the RFP. This way I don’t waist my time with bad leads as I know every single lead will buy. Maybe not from me, but they will buy!

Now that LinkedIn is here, you should take advantage of it.

Thanks,

Jorge Olson

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4 comments

  1. Russel
    June 23, 2010

    Very well written and extremely helpful. I am happy you took the time to publish this because it was very useful.

  2. Andrew A. Sailer
    June 26, 2010

    How did you make this template? I got a blog as well and my template looks kinda bad so people don’t stay on my blog very long :/.

  3. Matthew C. Kriner
    June 26, 2010

    Where did you got this much info on your blog from?? Also can i take the initiave to take the feeds from your blog for my yoga website?? But cant find the RSS feeds link here!!

  4. Software
    June 28, 2010

    Congratulations! You have just won a new rss reader :) .. really nice blog, Mike.

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