Are you ready for Part 2 of Social Media Marketing success in just 4 easy steps???

Well I hope you are because, ready or not, here I go!!

Ok in case you missed it, you can read Social Media Marketing Success In 4 Easy Steps Part 1 by clicking here.

If you haven’t read that post you should do it now because the real way to excel in social media marketing is to have these four parts working together.

You don’t want to skip a part and then come and blame me if it doesn’t work out!

The Social Media Marketing Formula That Works:

So in my last article, I told you what the social media marketing formula was… It’s something I developed called CSCP… And in the last article I described the first part of the formula which is Comment I also shared with you some techniques on exactly how that’s done.

The next part of the social media marketing formula is the “S” which stands for:

SHARE

So many people have forget about the number one thing in social media marketing… and that’s the “SOCIAL” part!!! … And what is more basic to the human social experience than sharing??

I’m sure you know all about “it’s better to give than to receive” and all that good stuff, so… why do people mysteriously forget that when it comes to social media and social media marketing??

Most of the stuff that I see out there, even from the Social Media Marketing “guru’s” is full of self-serving, good for one person only (themselves) type crap.

So what can you do?

3 Easy Steps To Take Your Social Media Marketing Efforts To The Next Level…

First of all, you have to know who your target is.  If you have a Facebook account full of just random people because you wanted to grow a large list of people as quickly as possible, no amount of “work” will improve your social media marketing efforts.

Sorry to say that, but it’s the truth.  So the first thing you have to do is have a TARGETED list of friends on your Facebook and other social media sites.

Why?

Because how else can you provide strong, solid content they want when you don’t know WHO they are?  The answer is simple: you can’t!

So here’s what you need to do:

• #1:  Have a targeted list of friends that are interested in and want what you have to offer.
• #2: Take a few minutes each day and research some new stuff your friends would be interested in. Anything. Articles, pictures, videos that relate to the niche or the market that you’re in.
• #3: SHARE IT! Use the Facebook “Share” functionality whenever possible, and if not, just post it directly to your wall.

See, that’s all there is to it.  “But Fernando, if I share other people’s stuff, won’t my list see the authors of the stuff I share as the expert and not me??”

That’s a fair question.  And when it comes to social media marketing, perception is everything.  But here’s the reality: People DON’T CARE!! That’s right… they don’t care because to them YOU are the source of all this great stuff.  YOU are the one exposing them to it. YOU are the one looking out for them.

Do you want to have your own content? Of course you do… but even if you don’t have your own content, and even if you do have your own content, you can’t possibly know everything about your topic or niche.  That’s just not possible.

Remember social media marketing is about being real, about making a connection, about talking one on one.  And the truth is, they will NOT hold it against you that you shared stuff that was not originally yours… in fact, the opposite is true.

Most times they won’t remember the author, but they will remember you as being the source.

But that will only happen if they become USED to you providing valuable information.  If you only do this once in a while, they will not equate you with value.

So there you’ve got it… the second part of my Social Media Marketing Success In 4 Easy Steps…

In my next article I will get into the third part of the formula… so stay tuned…

Now, if you’ve enjoyed this article, do me a favor and comment on it below, share it with those you know, and finally tell me you liked it!! I’ve got serious self-esteem issues so would love to hear your thoughts!!! =)

Talk soon,

Fernando Cruz
Friend me up on Facebook here:

http://www.Facebook.com/FernandoCruz
http://www.CruzAlexander.com

P.S. Last week I promised to share with you, the “equivalent” of the PS in your social media marketing efforts.  You may or may not know that the “PS” is one of the most highly read portions of a direct response sales letter… Well you can have the same effect on your posts… Here’s how: If you’re struggling to get lots of comments and responses to your posts, you may want to do the following.  After a status update or a post, save a little something of what you want to say and instead of making it a part of the post, COMMENT on your post and add the additional information you wanted to share. What this does is a few things.  First, it’s almost like an “after-thought” kind of like the PS and people will read it. The second thing it does is, it will place your posts into a more visible part of your friends’ newsfeeds.  Why?  Because Facebook rewards your posts with more friend views if it’s got a comment on it!! Get in the habit of using this technique and watch as your posts start getting more and more comments… =)

P.S. #2 Liked this tip?? Wait till I reveal my next tip in Part 3 of Social Media Marketing Success In 4 Easy Steps…