12.5 Million Small Business Users on LinkedIn Can’t be Wrong!

Believe it or not, LinkedIn has over 12.5 Million small business users now and the users are growing at an astonishing rate. One thing that small business owners don’t know is that social media is going to be paramount to growing their business, as competitors come in and start beating them at their own game.

You wouldn’t believe how savvy businesses have to be to get in front of their core consumers, those ideal clients that drive their business for success.

Well, that’s where social network sites like LinkedIn come in for small businesses. There are so many little tricks that small businesses can use to drive traffic to their website, while getting their ideal clients there…so they can either promote a product or service.

For example, think of how powerful the groups section is on LinkedIn. Let’s say that the business is a sporting line, perhaps a new sporting clothing line targeted toward extreme athletes. The business has established distribution in Southern California in several surf shops, retail stores and other sport stores.

Now the businesses wants to create a bit of buzz to get their ideal customers, extreme athletes to go out and buy products either from the site or from stores they just landed distribution in.

The next thing to do is start signing up for groups on LinkedIn that are very sports specific, especially a group that is specific to extreme athletes that live in Southern California.

The group might only be a few thousand, but if you get your customers to fall in love with your product and they tell 20 of their friends, and than a few of them tell another 20 of their friends, than you are off to the races with viral marketing.

Remember, the group is very targeted and that is exactly what you want. Finding your ideal customers is paramount  to your success.